Skip to content

Brand looks · round 3

Five looks, one real site

Each direction from the brand canvas runs on every page of this site. Try one and browse as usual: your pick sticks on this browser until you change it. Nothing here is final, and the names are candidates.

Return here through Brand looks in the menu or footer. Choose below, or use [ and ] on this page.

01DefaultYou are seeing this look

Scorecard

Name candidate: Boxes & Circles

Circles for birdies, boxes for bogeys. The score itself is the picture: generated crew marks, a share card and a season ledger.

“Every stroke. On the record.”

Type
Martian Mono, Instrument Sans
Colors
02You are seeing this look

Clubhouse Punk

Name candidate: ParHard G.C.

The country club, defaced. A crest template for every crew, plus stickers you earn.

“Members only. Everyone's a member.”

Type
Alfa Slab One, Instrument Serif, Inter
Colors
03You are seeing this look

Livery

Name candidate: Sunday Paint

Race weekend. Each crew gets a paint, a number and a stripe.

“Lights out. Tee off.”

Type
Unbounded, Inter, DM Mono
Colors
04You are seeing this look

Gulf Coast

Name candidate: ParHard

Postcards from the course. One core badge, then a postcard for every city the crew plays.

“Sun's out. Card's out.”

Type
Shrikhand, Rubik, DM Mono
Colors
05You are seeing this look

Two-Tone

Name candidate: ParHard

One deep ground and one bright thread, built hat-first. Puff stitch type and patches you earn.

“Same crew, new colors.”

Type
Bagel Fat One, Inter
Colors

Thread color is a stand-in (Flamingo): the canvas coral is reserved for another portfolio brand. The petrol ground sits close to a reserved teal; held as is for now.

What to look for

  • Does the home page make you want to find a course and send the link to your group?
  • Can you read every number on a course page at a glance, in sun, on a phone?
  • Would you wear the hat? Would your crew?
  • Does it feel right in every state, in March as much as in July?

Pages in any look other than the default are kept out of search engines.